Maybe I’m being daft, but why do companies hire external consultants as opposed to using a internal strategic group?

Porter's 5 Forces, SWOT Analysis etc. isn't some novel concept anymore. Why do companies need consultants to come and provide their services?

Is it really more of a way to reassure management of the strategic initiatives they were going to make themselves, except from a 3rd party?

submitted by /u/PorterhouseForces
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