REBLOG: China APIs not open so advertisers cannot run programmatic deals via third-party platforms: What’s behind Chinese companies buying into ad tech by Yuyu Chen

For Chinese technology companies that want to get more involved with programmatic advertising, the overseas market is much less competitive than the local market. Because of this, many are acquiring ad tech startups abroad – especially in the U.S. – to go beyond the Great Wall. In recent weeks, Beijing-based Spearhead Integrated Marketing Communication Group … Continue reading REBLOG: China APIs not open so advertisers cannot run programmatic deals via third-party platforms: What’s behind Chinese companies buying into ad tech by Yuyu Chen